Not just indie authors, but everyone in the author community is talking about how to sell directly to readers. After the mind-boggling success of Brandon Sanderson's recent book launches, indie authors (and probably small independent publishing companies too) are finally noticing one of the greatest book-launching platforms available: Kickstarter.
The downside of Kickstarter (and every other tool in the self-publishing toolbox) is that there are dozens of ways to doit right, but thousands of ways to do it wrong. And for some reason, indie authors too often insist on treating Kickstarter like a fill-in-the-blank tool that should "just work" even though you know nothing about how it works. Naturally, these Kickstarter campaigns fail horribly, and those authors complain about Kickstarter on their favorite social platforms.
Other hapless indie authors fall into the Dunning-Kruger trap: after reading a single 500-word blog post or watching a ten-minute YouTube video, they feel like Kickstarter experts and charge ahead with their Kickstarter campaign—with only middling success. Those authors share their experiences on their favorite social platforms, damning Kickstarter with faint praise.
In the immortal words of Beatrice's puzzled friend, "That's now how it works. That's not how any of this works!"
If you want to know how Kickstarter really works, specifically as a book-launch platform, there is a free webinar happening TOMORROW called The 5 Places You’ll Make Money During Your Kickstarter Launch and How To Optimize Them. It’s new, high-value, tried-and-true training material from publishing industry leaders Russell Nohelty and Monica Leonelle.
The webinar is free, and you can learn so much about Kickstarter from these authors who are using it to make six figures a year from books—novels, anthologies, nonfiction, comics, audio dramas, and more.
You can learn more about it here: https://kickstartyournovel.com/nnwebinar/
The webinar is free, and even though it is an introductory-level live event, there is a ton of training offered and they will stay on the call to answer all your questions. Did I mention that it's free?
Now, it does include a pitch for their deeper-dive program (which is NOT free) called The Kickstarter Accelerator which they are launching later this month. Honestly, I think they would be remiss in their duty to you if they did this free webinar without mentioning the more intensive, more extensive training program too. Even if you ignore the fancy in-depth training, the free webinar will still be incredibly valuable to the Kickstarter-curious, and will save you from a Beatrice moment in the future.
Full disclosure: Monica is an acquaintance of mine and Russell is both a personal friend and a professional colleague. They asked me to help them get the word out as an affiliate for their program, so if you do sign up for The Kickstarter Accelerator after attending the webinar, I will receive a referral fee. This costs you nothing extra, and it helps me justify the time and effort I spend to mentor authors and indie publishers, so it’s a win for everyone.